Founded in 2021

The Retaility provides a peek inside the homes, hearts, and minds of California creatives, entrepreneurs, and anyone inspiring who is getting shit done against all odds.

The Retaility takes a look at people’s lives and the things with which they surround themselves. Our stories and imagery combine fantasy and reality; escapism and the daily grind; the beauty and the bruises.

Founded by Lindzi Scharf with photography by a variety of L.A. and London-based talent, The Retaility was created with the belief that an aspirational lifestyle shouldn’t be limited to what you own — it should relate to the life you lead and the challenges you overcame to be who and where you are today.

Lindzi Scharf is a writer, producer, and essayist whose work has appeared within the Los Angeles Times, The Today Show, L.A. Magazine, WWD, InStyle, Variety, The Hollywood Reporter, Vanity Fair Italia, Entertainment Weekly, and C Magazine. She is also the proud mother of @evanfluencer and received an Honorable Mention in the prestigious “Best American Essays 2023” anthology for her L.A. Times piece about her daughter.